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Content We Love: Learn how companies use microgiving to radiate positive...
TweetImage courtesy of winnond at FreeDigitalPhotos.net Google has recently earned the top spot among the 2014 Global Corporate Social Responsibility (CSR) rankings. This is the fourth year in a row...
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5 ways to use press release analytics to define your international PR strategy
TweetThe world is a big place, but with every passing year, it feels a little smaller. Thanks to e-commerce, goods can be sold anywhere. Search engines allow people to find you halfway around the...
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Chevy’s emoji press release: thumbs up or unamused?
TweetWho says press releases are old-fashioned and boring? On June 22, Chevrolet published the first-ever emoji-only press release to introduce the new Chevy Cruze. “Words alone can’t describe the new...
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The Case of Moleskines: Old-School is Still In
TweetThe below article was written by Celine Wu, the Audience Development Executive for PR Newswire. ———————————————————————————————– With the advent of online notebooks and word processors amongst...
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3 tips for writing a fabulous fashion news release
TweetCourtesy of Ryan McGuire Got a passion for fashion? Great. But when it comes to writing a story about fashion, how do you dress it up to woo your viewers? An increasing number of companies,...
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Why Distribution is a Must-Have Strategy for Content Marketers in 2016
Tweet Raise your hand if you’ve produced any eBooks, case studies, surveys, reports, webinars, user guides, whitepaper, videos, infographics, in-depth research studies or articles in the past 3...
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Content We Love: Mundipharma’s Innovative Use of Gaming Shines Light on...
TweetCourtesy of Pawel Kadysz @ Unsplash Happiness is when you are drowning in a sea of press releases that need to be handled, and there is one release that instantly catches your attention, because...
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Lesson From GE: Relevance is Key to B2B Communications
Tweet PR Newswire Editor’s note: Who is your target audience? What is the advantage of your solution? Why should your audiences pay attention to you? Knowing how your brand can relate to your...
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15 Best Storytelling Visuals of 2015 [SlideShare]
Tweet Image courtesy of Morgan Sessions | Unsplash. 15 Best #Storytelling Visuals of 2015. Click To Tweet In 2000, the average human attention span was 12 seconds. Now, we only have 8 seconds to grab...
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6 Tips to Hook Your Audiences with a Holiday Tale
Tweet “How to make a story ‘newsworthy’ to journalists?” That is one of the most frequent questions PR pros wonder. Then here is another popular question: “What if I don’t have anything ‘newsworthy’...
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Tips From SCMP: What Journalists Want From PR Folks
Tweet Journalists and PR practitioners often have a love-hate relationship. In the new media era, how should PR practitioners engage with the media? Furthermore, once the relationship has been...
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Catch ‘Em All! How to Captivate Your Audience on Relevant Awareness Days?...
Tweet As marketers, we could only wish that our audiences would be passionately on the hunt for our content like they would with the new Pokémon Go game. The reality is some of our content often just...
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