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Lesson From GE: Relevance is Key to B2B Communications
Tweet PR Newswire Editor’s note: Who is your target audience? What is the advantage of your solution? Why should your audiences pay attention to you? Knowing how your brand can relate to your...
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15 Best Storytelling Visuals of 2015 [SlideShare]
Tweet Image courtesy of Morgan Sessions | Unsplash. 15 Best #Storytelling Visuals of 2015. Click To Tweet In 2000, the average human attention span was 12 seconds. Now, we only have 8 seconds to grab...
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6 Tips to Hook Your Audiences with a Holiday Tale
Tweet “How to make a story ‘newsworthy’ to journalists?” That is one of the most frequent questions PR pros wonder. Then here is another popular question: “What if I don’t have anything ‘newsworthy’...
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Tips From SCMP: What Journalists Want From PR Folks
Tweet Journalists and PR practitioners often have a love-hate relationship. In the new media era, how should PR practitioners engage with the media? Furthermore, once the relationship has been...
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Catch ‘Em All! How to Captivate Your Audience on Relevant Awareness Days?...
Tweet As marketers, we could only wish that our audiences would be passionately on the hunt for our content like they would with the new Pokémon Go game. The reality is some of our content often just...
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